Passionate UX researcher and trained co-active coach. Experience building UX research teams in remote startups, scale-ups, enterprise SaaS, and award-winning consulting firms. Unlocking the power of insights, driving AI-led product growth, and fostering inclusive, research-informed design strategies.
Research: Ethnography, longitudinal studies, contextual inquiries, survey design
Strategy: Research roadmaps, business design, AI ethics, emerging trends analysis
Leadership: Agile practices, futures design, scaling research teams, user metrics
THEFT Studio
Co-Founder, UX Research Director
2019 – present
Remote, worldwide
- Scale research teams, provide user-informed product insights, and design research enablement programs for founders, startups, scale-ups, Enterprise SaaS, and Fortune 100s.
- Recent clients include: FedEx Digital, Google Cloud, Google Lens, Google Pay, London Stock Exchange, ManyChat, Sinta, Sluice, Studio intO, and YouTube.
- Building and leading high-performing research teams to deliver exceptional user experiences in a range of industries including chat marketing, EdTech, HR solutions, FinTech, and responsible AI.
- Act as a strategic partner to product and design teams, aligning research insights with product development goals to drive informed decision-making.
Miro
UX Research Lead: Structure & Automation
2024
Amsterdam, NL
- Spearheaded the integration of AI-driven insights into the product roadmap at Miro, driving innovation across the Intelligent Canvas.
- Designed and led exploratory, generative and evaluative research to inform content management features. Drove decision-making across design, product, and engineering leadership teams.
- Mentored and collaborated with cross-functional teams to align insights with strategic product decisions.
Senior Researcher: Growth
2022 – 2023
Amsterdam, NL
- Focus on strategic Growth initiatives to help product teams navigate new opportunities confidently
- Blend market and design research methods with a prototyping mindset, filtering ideas and making strategic decisions by studying demand and willingness to pay
- Lead Miroverse Community team from 150K to 1M engaged users and Community Platforms team to envision and drive Miro’s entire annual marketplace ecosystem strategy
Customer Insights Manager: Enterprise
2019 – 2022
Los Angeles, CA
- Founded the customer insights team to establish a direct-line client-product feedback loop and delivering insights to Customer Experience global leadership team
- Launched Miro’s company-wide Voice of Customer program and solutions product marketing campaign built on user research and insights
- Led foundational research to increase audience understanding among teams
- Established and grew the marketing insights function to three expert researchers
Seth Godin’s altMBA
Research Strategist
2018 – 2021
Remote, worldwide
- Provided mentorship and guidance for a cohort of 40+ leadership coaches and 200+ professional business program participants around the globe
- Conducted engagement research and DEI audit and led execution of change management plan
- Updated core program and modeled discussions and workshops to create a more inclusive, empowering learning space
Leadership Coach
2018 – 2021
Remote, worldwide
- Supported cohorts of 20+ participants in intensive, four-week online leadership programs
- Challenged students to explore a deeper, more complex understanding of business development and marketing while exercising their own capacity for leadership and empathy
Designit
Senior Strategic Designer
2018 – 2019
San Francisco, CA
- Designed research-based, innovative business design strategies to improve client experience
- Augmented client retention in high-tech, tech-ed, health-tech, and fin-tech verticals
Design Thinking Trainer
2015 – 2017
San Francisco, CA
- Co-created and facilitated advanced private and public workshop curriculum for: service design, business design, creative ideation, storytelling, and UX research methods
Lindamood-Bell Learning Processes
Research Program Director
2012 – 2014
San Francisco, CA
- Led, trained, and managed a team of 30+ clinical staff to enhance team performance
- Developed individualized remedial education programs for more than 100 clients, maximizing cognitive potential of students with learning and neurological challenges
New York University
New York, 2008 – 2012
Bachelor of Arts, Cum Laude
Major: Social and Cultural Analysis
Minor: Ethnography
Université Sorbonne Nouvelle
Paris, 2010 – 2011
Major: French Language & Literature
Minor: Art History
Co-Active Training Institute
Amsterdam, 2021 – 2022
Co-Active Coaching Certification Program
Designing for Accessibility, 2022
Co-Active Leadership Coach Training, 2021
Customer Insights and Consumer Analytics, 2020
Design Leadership Certification, 2019
Seth Godin’s altMBA program, 2018
Advanced Design Research Techniques, 2017